There was probably a Chevy logo on this ad when it ran. Probably in Chevy blue. The car isn't as shinny as some of todays illustrations in magazines but it works beautifully for outdoor. The body lines and shapes show just the way the designers at Chevy meant then to be. Poster art needs to take into account the fleeting look most people get of it. If you are driving by at 55 0r 65 MPH you get no chance to see the the little details that make magazine illustrations more interesting. You do get what the new car looks like in this case the name of it.