This is what a rough layout looks like. It was most likely made by one of the regular art directors on the account. It may have been shown to the client just as you see it or it could have have been sent on to an art studio for a more comprehensive rendition. My guess is that it went to our Chevy client as you see it. It may have not been chosen to be produced or it may have moved to another stage with a different view of the car or with a new copy line. Anyhow it gives you an idea of the kind of thing that was often made in the agency. This was just a short time after the introduction of magic markers. Before that, layouts were rendered with pastels. They were very messy and required a spray of fixative applied to keep them from being smeared. A long way from the computers that are used today for very sharp and realistic layouts.
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