Thursday, July 31, 2008

I don't remember the year this was done but the truck will identify it. Chevrolet always wanted all trucks to be viewed as tough. Other makes were pretty much going in that direction too. One of the most successful themes for Chevy trucks was--"Like A Rock" It was used until very recently. Don Gould came up with the idea and made many great commercials using it. But at the time this board was done that hadn't yet happened. I did this one when we were running out of time to get something to the client. It doesn't have the charm of most of the other dealer boards but is right on the money for what Chevrolet wanted to say about their trucks at the time.
About as simple as you can get for a billboard designed for Chevy Dealers. All the Dealer had to do was include the name of his dealership and call his local outdoor ad company. I wish I knew who did this and others shown below. If anybody can fill in the blanks please let me know. The art is very good but the idea for the board is even better.

Thursday, July 17, 2008

The idea here is not to sell the truck itself but the idea of owning a truck and the perhaps not thought of benefit of using it as a vacation vehicle. The copy also plays to the dealer's low prices. I like the big simple type. Doing outdoor for Chevy Dealers was fun.
This is a very strait forward use of outdoor posters to announce the arrival of a new product. In this case as the copy says the New Chevy Bison. Because of the somewhat limited sales of this big truck the poster would have run only in those locations most likely to attract buyers for this big fellow. The illustration is art as opposed to photography. If the objective is to simply show the product art most often does the best job.

Saturday, July 12, 2008

These posters were supplied to Chevrolet Dealers to help them in their sales efforts. A selection of several covering various aspects of dealer operation were offered. I am not sure if the dealers bought them or they were simply supplied by Chevrolet. Probably the dealers had to buy them. But this was an especially good deal for smaller dealers with a limited budget for promotion. The posters all were designed to be very memorable and attention getting. Outdoor ads are some of the most difficult creative challenges because of the limited amount of copt space and the very limited amount of time the viewer has to look at it as he or she drives by. I think the Giant Clearance board is perhaps the best we ever made. It has everything good outdoor needs to have.
This poster was done for Chevrolet Dealers.                                                          
The dealer put the name of his dealership in the space at the bottom of the poster. These were lots of fun to do and became some of our best outdoor work. Wish I could remember who did it.
This and the three posters below were part of a program to help keep dealers and their customers interested in Corvette. Not every dealer had a Corvette in the showroom or on his lot so if he put the posters in a good place they were a reminder of what was becoming America's Sports Car. The picture was shot on the GM proving grounds near Detroit by a GM Photo photographer named Don Sudnick. The driver in the car was a young account guy named Lance Minor. We sometimes made do with our own people when budgets were small for something like this. Later on Don Sudnick quit GM Photo and went into business for himself with a partner named Wally Overhardt. They were very successful. The color for this comes from an old faded slide and the original is much better. If you have any of these posters you have a valuable piece of Corvette history.

Thursday, July 10, 2008

Each of the some 6000 Chevy dealers got one of these posters. This one was shot by Warren Winstanley at the GM proving grounds not far from Detroit. The new rear styling was the big news in '61. The car had yet to be introduced and was a running prototype. Chevrolet was always very concerned about the security of new products and would let us photograph the car but only on the proving ground. They have so many roads there that finding a location was limited only to the places where we wouldn't get in the way of all the other activity. Shooting there required lots of planning and we couldn't go anywhere but our designated location. GM supplied a driver and other security personnel to make sure we didn't get into trouble.
Another Corvette Dealer poster. The budget was better than we had to work with on the first poster that is shown below. This one is in full color and is a photograph made specifically for this use. This picture was made by Warren Winstanley and you can see his shadow next to the guy with his arms raised. That guy is me. The location is the Detroit Metropolitan Beach parking lot. This was a situation that was conceived on the spot. We were there with four Corvettes to shoot a cover photo for a direct mail piece and I had prepared the check point sign and other things to make a checkpoint photo for the poster. The shadow from our high stand suggested it might make a good composition so I had the white Corvette moved into position and we made this picture. The fellow holding the sign was our apprentice art director and the others were part of Warren's crew.
This was the first of four posters prepared for Chevrolet Dealers. One for 1958 and then one for each of the next three years. At the time there were something over 6000 dealers and they each got one poster. The budget for the posters was very limited and so the art was obtained from Myron Scott who was in charge of the GM photo archives. The picture of the Corvette was made by GM Photographic. Walter Farynk and Don Sudnick were the principal photographers at the time so one of them most likely made the photo. There wasn't much of an over run on the posters so I was able to obtain only a couple for my portfolio. If you have one of these you have a very rare piece of Corvette memorabilia and it could be worth more than you think.

Wednesday, July 9, 2008

This was an ad that Chevrolet ran to sell the Corvette announcement outdoor ad for the remarkable price of $11.50. SEE WHAT'S NEW TODAY IN A CHEVROLET was the overall theme for Chevy ads in 1978. The promotion was so successful that we had to go back on press to fill all the orders. If you have one of these today you have a fine piece of Corvette history that may be worth quite a bit. I have two posters and a 1978 Corvette just like the one in the poster. The car isn't that great of a performer as Corvettes go but I always thought it was the best looking example of that series. Mine has just under 40,000 miles on it and still turns heads when I take it out for a spin.