Saturday, July 12, 2008

These posters were supplied to Chevrolet Dealers to help them in their sales efforts. A selection of several covering various aspects of dealer operation were offered. I am not sure if the dealers bought them or they were simply supplied by Chevrolet. Probably the dealers had to buy them. But this was an especially good deal for smaller dealers with a limited budget for promotion. The posters all were designed to be very memorable and attention getting. Outdoor ads are some of the most difficult creative challenges because of the limited amount of copt space and the very limited amount of time the viewer has to look at it as he or she drives by. I think the Giant Clearance board is perhaps the best we ever made. It has everything good outdoor needs to have.

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