Thursday, July 17, 2008

This is a very strait forward use of outdoor posters to announce the arrival of a new product. In this case as the copy says the New Chevy Bison. Because of the somewhat limited sales of this big truck the poster would have run only in those locations most likely to attract buyers for this big fellow. The illustration is art as opposed to photography. If the objective is to simply show the product art most often does the best job.

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