Jet-Smooth had been a theme for the big Chevy for some time. I think it originated with Ted Little, our Board Chairman at Campbell-Ewald. We called him "Big Daddy" but never to his face. He had been a copy writer earlier in his ad career and sometimes felt free to contribute to the creative product. While the theme wouldn't mean much today it was just fine back then when flight had only recently changed from prop planes to jets. The jet flight was very much smoother than the old prop planes. Faster too. Because the theme had been in use for sometime I thought I could simply add ER to it and have a nice outdoor board that was in support of the theme and also showed the new Impala to advantage. I wish I could remember the name of the artist. If you recognize your work please let me know so I can give you credit for a very nice illustration.

I thought having the copy as part of the pavement was a nice touch too.